James (Jim on the weekend) is a Film Director, specialising in commercials and content. At the age of 3, he began working at his Father's dealership as a used car salesman. A few years later after a failed race driver career and a few broken bones, he decided it was time to pursue a proper job and now has more than 10 years of experience working in film and advertising. After working his way through the ranks at various global advertising firms to become Creative Director and winning a few awards along the road, he eventually switched to film production and took over the Director's monitor too.

With a flare for innovative filmmaking techniques James is constantly pushing the boundaries combined with a passion for visual storytelling, creating intoxicating cinematic experiences for the biggest brands today. With his Creative Director background, James understands the critical balance between creating captivating films, and delivering results for the brand. His unique offering lies not only in crafting visually stunning and emotionally resonant campaigns, but also in selling the brand, product or message effectively and delivering measurable results that lead to success for the client.

His passion and expertise lies in the realms of Automotive, Sport, and Fashion categories. With the common thread linking them together being; adrenaline filled, aspirational, cinematic experiences with a need for speed. James’ work has not gone unnoticed. He has been honoured with over 35 industry awards and shortlists for his creative and directorial achievements.